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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 02/11/2022 13:59:45 • 526 Views
EFEKTIVITAS AKUN INSTAGRAM @PANDEMICTALKS TERHADAP PEMENUHAN KEBUTUHAN INFORMASI FOLLOWERS-NYA MENGENAI PANDEMI COVID-19Created by :
MARIA PARDEDE ( 20180502107 )
| Subject: | EFEKTIVITAS
INSTAGRAM
INFORMASI | | Alt. Subject : | EFFECTIVENESS
INSTAGRAM
INFORMATION | | Keyword: | Efektivitas
Instagram
Kebutuhan Informasi |
Description:
Penelitian ini bertujuan untuk mengetahui adakah pengaruh dan seberapa efektif akun instagram @pandemictalks dalam memenuhi kebutuhan informasi followers-nya. Penelitian ini menggunakan paradigma positivis dan pendekatan kuantitatif dengan metode survei. Sampel yang digunakan dalam penelitian ini sebanyak 100 responden yang dihitung menggunakan rumus Slovin dan menggunakan non-probability sampling dengan metode purposive sampling. Berdasarkan hasil penelitian, efektivitas akun instagram @pandemictalks terhadap pemenuhan kebutuhan informasi followers-nya masuk dalam kategori efektif dengan nilai persentase sebesar 73%. Hasil pengolahan uji t menunjukkan nilai t hitung > t tabel (11,095 > 1,984) dan nilai sig. yang dihasilkan yaitu 0,000 < 0,05. Kemudian hasil koefisien determinasi diperoleh R square sebesar 0.557 atau 55,7% yang berarti sumbangan variabel efektivitas komunikasi akun instagram @pandemictalks (X) terhadap pemenuhan kebutuhan informasi (Y) sebesar 55,7%. Hasil tersebut menunjukkan bahwa akun instagram @pandemictalks sudah efektif dalam memenuhi kebutuhan informasi followers-nya mengenai pandemi covid-19.
| Contributor | : |
- IKBAL RACHMAT, ST, MT
| | Date Create | : | 02/11/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20180502107 | | Collection ID | : | 20180502107 |
Source :
Undergraduate Theses of Communication
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/efektivitas-akun-instagram-pandemictalks-terhadap-pemenuhan-kebutuhan-informasi-followersnya-mengenai-pandemi-covid19-26707.html
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